How to Get a Meeting with Anyone by Stu Heinecke

Author:Stu Heinecke [Heinecke, Stu]
Language: eng
Format: epub
ISBN: 9781941631799
Publisher: BenBella Books, Inc.

“CEOs are usually hungry for an opportunity to connect with other CEOs and swap stories.

—blogger STEVE MEYER”

Thoreson’s favorite approach is to host expert summits of fewer than a dozen people with respected thought leaders. He often recruits CIOs to be those thought leaders, yielding a double advantage—invitations to exclusive expert summit events, and a chance to be a thought leader to their peers at other companies, producing more opportunities to connect. “In these events, it’s important to be a member, not a vendor,” he says. “Building trust is a huge factor.”

Rapid Learning Institute CEO and blogger Steve Meyer advises staging your event early in the morning so that it won’t interfere with their day, and making sure they know other C-level executives will be in attendance. “CEOs are usually hungry for an opportunity to connect with other CEOs and swap stories,” he explains. “After all, they truly understand the value of networking.” And as the host, Meyer gets to network more than anyone else in the room.

Events in any form can be tremendously effective Contact Campaign tools. They are a great way to immerse yourself in contact opportunities at the larger scale, and on the smaller scale, they offer Contact Marketers focused opportunities to connect with their VIP prospects personally and quickly.

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